After all that theory, it's time to put it into practice! Bulk food stores, green cosmetics shops, eco-responsible objects and clothes... Emilia gives us a comprehensive view of what's out there, gives us her top tips to avoid greenwashing and reminds us of the concept and the history behind the businesses she has shown us. The 6 addresses we visit were hand-picked and chosen for the quality of their long-term commitment. "I never hesitate to pick up the phone and ask brands about their ecological approach," she says, with a grin.
She leads our little group with great flexibility, puts great emphasis on the human element and, above all, gives the floor to the actors (shop managers, entrepreneurs, designers...) who speak about their projects and products with real passion. One inspiring anecdote comes from a textile designer who makes bespoke clothing from fabric off cuts from major brands. "We recover two tons a year, which would otherwise go in the bin!" he tells us. From recycling umbrellas and the discovery of Tencel - an ecological fibre par excellence - to bulk skin care, we discover a series of innovative and often novel concepts. Discovery is at the heart of our eco-guide's approach, as she regularly scours the city, searching for new ideas and initiatives.